Government Bottom line

For it declaration, the latest NextFifty Initiative collaborated towards the Geena Davis Institute on Gender inside the Media so you can questionnaire Americans’ perceptions throughout the representations off older adults and get acquainted with representations of women 50+ during the flick and television. So it total investigation systematically examines how gender-created signal intersects as we grow old-created representation on thoughts off mass media people plus American activities news.

This new results from our survey reveal that representations of males and you can female 50+ try out-of-line that have consumer consult – watchers of all ages are eager to get more well-balanced, diverse, and you can aspirational portrayals of old visitors. Our investigation really popular clips and tv shows1 of 2010 in order to 2020 means that toward-screen ageism lasts and it is evident one of toward-display feminine aged 50+.